Learn to run your marketing in-house.
Updated November 2026
Free guides and tools for owners and new HighLevel users. Written by John Bermudez, who has taught HighLevel to [NUMBER OF STUDENTS] people in [NUMBER OF COUNTRIES] countries.
Just signed up for HighLevel? Start here.
The 5 things to set up first, what to skip, and where to get hands-on help getting your business running.
Just Signed Up for HighLevel? Start Here
The 5 things to set up first, what to skip, and where to get hands-on help.
6 min read · Free tool
New to HighLevelHow to Set Up HighLevel for Your Business
The 7-stage setup order, what each piece does, and how long it takes.
8 min read · Free tool
New to HighLevelHow Long Does It Take to Set Up HighLevel?
The core setup in one focused day, A2P waiting time, and why DIY drags.
6 min read · Free tool
New to HighLevelIs HighLevel Hard to Learn?
What's easy, what trips beginners up, and the fastest way to learn it.
6 min read · Free tool
New to HighLevelHighLevel Onboarding: What to Gather Before Setup
The info, logins and decisions to gather before setup, so it goes fast.
6 min read · Free tool
New to HighLevelHighLevel Setup Checklist
Set it up in the order that keeps things from breaking later.
7 min read · Free tool
New to HighLevelYour First 30 Days in HighLevel
A week-by-week plan for new owners.
6 min read · Free tool
Where are you stuck?
3 quick questions. We'll point you to the right pages.
1. Do you have HighLevel yet?
Stuck on something in HighLevel? Ask John.
I read every question. The best ones become free guides on this page.
Two tracks
For owners
In-House Marketing vs. Agency
Compare 12-month costs, control and speed with a free calculator.
What Is a Digital Back Office?
The 4 departments every business needs. Score yours in 2 minutes.
Missed Call Cost Calculator
How much is one missed call costing your business?
Speed to Lead
Why the first 5 minutes decide the job.
AEO for Local Business
Show up when people search you — and when AI answers for them.
Track Lead Sources
Know which channel brought every customer.
Hire a HighLevel Expert or Learn It Yourself?
Compare cost of time, control, speed and ownership.
Is HighLevel Worth It for a Small Business?
When it pays off, when it doesn't, and how to decide.
New to HighLevel
What Is HighLevel?
The 20-second version for owners who've never used it.
HighLevel Setup Checklist
Set it up in the order that keeps things from breaking later.
A2P 10DLC Registration
Register your number for business texting in the US.
Missed-Call Text-Back
The message, the timing, and what to say.
HighLevel Pipeline Stages
The stages every lead moves through.
HighLevel AI Front Desk
An AI that answers, books, and follows up.
Where to Get HighLevel Help
Match the problem to the right help, free and paid.
Your First 30 Days in HighLevel
A week-by-week plan for new owners.
12 HighLevel Mistakes New Users Make
The common setup mistakes and how to fix each one.
How to Set Up HighLevel for Your Business
The 7-stage setup order, what each piece does, and how long it takes.
How Long Does It Take to Set Up HighLevel?
The core setup in one focused day, A2P waiting time, and why DIY drags.
Is HighLevel Hard to Learn?
What's easy, what trips beginners up, and the fastest way to learn it.
HighLevel Onboarding: What to Gather Before Setup
The info, logins and decisions to gather before setup, so it goes fast.
By industry
See all →Beauty & personal care
HighLevel for Hair Salons
Fill chairs, rebook color clients, win back lapsed ones.
6 min read · Free tool
Your industryHighLevel for Barbershops
Reminders, reviews and win-backs that keep regulars coming back.
6 min read · Free tool
Your industryHighLevel for Nail Salons
Fill reminders, reviews and follow-up in more than one language.
6 min read · Free tool
Your industryHighLevel for Lash, Brow & Beauty Studios
Fills, deposits, no-show follow-up and aftercare that earns reviews.
6 min read · Free tool
Your industryHighLevel for Skincare Studios
Turn a first facial into a treatment plan and a membership.
6 min read · Free tool
Your industryHighLevel for Hair Removal Studios
Keep laser series on schedule and wax regulars coming back.
6 min read · Free tool
Your industryHighLevel for Tattoo & Piercing Studios
One inbox for every DM, a pipeline for custom pieces, aftercare.
6 min read · Free tool
Med spa & wellness
HighLevel for Med Spas
More consults that book, more clients who come back on schedule.
6 min read · Free tool
Your industryHighLevel for IV Therapy
Fast replies, memberships and repeat visits for IV therapy.
6 min read · Free tool
Your industryHighLevel for Wellness Centers
Programs, memberships and leads for wellness centers.
6 min read · Free tool
Your industryHighLevel for Massage Studios
Fill the schedule, sell memberships and rebook clients.
6 min read · Free tool
Your industryHighLevel for Day Spas
More bookings, packages and reviews for day spas.
6 min read · Free tool
Fitness
HighLevel for Gyms
More trials, more members, less churn.
6 min read · Free tool
Your industryHighLevel for Yoga Studios
Intro offers to memberships for yoga studios.
6 min read · Free tool
Your industryHighLevel for Pilates Studios
Fill reformer classes and turn intros into packs.
6 min read · Free tool
Other industries
HighLevel for Real Estate Agents
Answer every lead, follow up, and know your pipeline.
6 min read · Free tool
Your industryHighLevel for Medical Practices
Front-desk follow-up that keeps clinical details out of texts.
6 min read · Free tool
Your industryHighLevel for Home Services
Answer fast, book the estimate, follow up until the job.
6 min read · Free tool
Train in person in South Florida
See all options →HighLevel Training in Miami
One-day, in-person build day for Miami-area owners and their teams.
5 min read · Free tool
In personHighLevel Training Near Fort Lauderdale
A hands-on day in Aventura for Broward owners.
5 min read · Free tool
In personHighLevel Training in Aventura
Build days at the Hilton Miami Aventura, 15 seats per date.
5 min read · Free tool
In personHighLevel Training for Boca Raton
Palm Beach County owners: build day, 1:1 or on-site training.
5 min read · Free tool
In personHighLevel Training in South Florida
Dates & options for hands-on HighLevel help across South Florida.
6 min read · Free tool
In personIn-Person vs. Online HighLevel Training
Which format fits how you actually learn and build.
5 min read · Free tool
Free tools
In-House Marketing vs. Agency
Compare 12-month costs, control and speed with a free calculator.
What Is a Digital Back Office?
The 4 departments every business needs. Score yours in 2 minutes.
Missed Call Cost Calculator
How much is one missed call costing your business?
Speed to Lead
Why the first 5 minutes decide the job.
AEO for Local Business
Show up when people search you — and when AI answers for them.
Track Lead Sources
Know which channel brought every customer.
What Is HighLevel?
The 20-second version for owners who've never used it.
HighLevel Setup Checklist
Set it up in the order that keeps things from breaking later.
A2P 10DLC Registration
Register your number for business texting in the US.
Missed-Call Text-Back
The message, the timing, and what to say.
HighLevel Pipeline Stages
The stages every lead moves through.
HighLevel AI Front Desk
An AI that answers, books, and follows up.
Where to Get HighLevel Help
Match the problem to the right help, free and paid.
Your First 30 Days in HighLevel
A week-by-week plan for new owners.
12 HighLevel Mistakes New Users Make
The common setup mistakes and how to fix each one.
Hire a HighLevel Expert or Learn It Yourself?
Compare cost of time, control, speed and ownership.
Is HighLevel Worth It for a Small Business?
When it pays off, when it doesn't, and how to decide.
How to Set Up HighLevel for Your Business
The 7-stage setup order, what each piece does, and how long it takes.
How Long Does It Take to Set Up HighLevel?
The core setup in one focused day, A2P waiting time, and why DIY drags.
Is HighLevel Hard to Learn?
What's easy, what trips beginners up, and the fastest way to learn it.
HighLevel Onboarding: What to Gather Before Setup
The info, logins and decisions to gather before setup, so it goes fast.
HighLevel for Real Estate Agents
Answer every lead, follow up, and know your pipeline.
HighLevel for Medical Practices
Front-desk follow-up that keeps clinical details out of texts.
HighLevel for Home Services
Answer fast, book the estimate, follow up until the job.
HighLevel Training in Miami
One-day, in-person build day for Miami-area owners and their teams.
HighLevel Training Near Fort Lauderdale
A hands-on day in Aventura for Broward owners.
HighLevel Training in Aventura
Build days at the Hilton Miami Aventura, 15 seats per date.
HighLevel Training for Boca Raton
Palm Beach County owners: build day, 1:1 or on-site training.
HighLevel Training in South Florida
Dates & options for hands-on HighLevel help across South Florida.
In-Person vs. Online HighLevel Training
Which format fits how you actually learn and build.
HighLevel for Salons, Spas, Studios & Gyms
The pillar guide for beauty, wellness and fitness owners.
HighLevel for Hair Salons
Fill chairs, rebook color clients, win back lapsed ones.
HighLevel for Barbershops
Reminders, reviews and win-backs that keep regulars coming back.
HighLevel for Nail Salons
Fill reminders, reviews and follow-up in more than one language.
HighLevel for Lash, Brow & Beauty Studios
Fills, deposits, no-show follow-up and aftercare that earns reviews.
HighLevel for Skincare Studios
Turn a first facial into a treatment plan and a membership.
HighLevel for Hair Removal Studios
Keep laser series on schedule and wax regulars coming back.
HighLevel for Tattoo & Piercing Studios
One inbox for every DM, a pipeline for custom pieces, aftercare.
HighLevel for Med Spas
More consults that book, more clients who come back on schedule.
HighLevel for IV Therapy
Fast replies, memberships and repeat visits for IV therapy.
HighLevel for Wellness Centers
Programs, memberships and leads for wellness centers.
HighLevel for Massage Studios
Fill the schedule, sell memberships and rebook clients.
HighLevel for Day Spas
More bookings, packages and reviews for day spas.
HighLevel for Gyms
More trials, more members, less churn.
HighLevel for Yoga Studios
Intro offers to memberships for yoga studios.
HighLevel for Pilates Studios
Fill reformer classes and turn intros into packs.
About the author
[2–3 SENTENCES: years teaching HighLevel, now running it for my own real estate team and a medical clinic.]
More about John BermudezWant this built in your own account, with your team, over three days?
Built Live is a hands-on, three-day HighLevel Business Mastery event in Miami, FL — December 11–13, 2026. 15 seats per session.