Learn to run your marketing in-house.

Updated November 2026

Free guides and tools for owners and new HighLevel users. Written by John Bermudez, who has taught HighLevel to [NUMBER OF STUDENTS] people in [NUMBER OF COUNTRIES] countries.

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The 5 things to set up first, what to skip, and where to get hands-on help getting your business running.

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I read every question. The best ones become free guides on this page.

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New to HighLevel

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Free tools

In-House Marketing vs. Agency

Compare 12-month costs, control and speed with a free calculator.

What Is a Digital Back Office?

The 4 departments every business needs. Score yours in 2 minutes.

Missed Call Cost Calculator

How much is one missed call costing your business?

Speed to Lead

Why the first 5 minutes decide the job.

AEO for Local Business

Show up when people search you — and when AI answers for them.

Track Lead Sources

Know which channel brought every customer.

What Is HighLevel?

The 20-second version for owners who've never used it.

HighLevel Setup Checklist

Set it up in the order that keeps things from breaking later.

A2P 10DLC Registration

Register your number for business texting in the US.

Missed-Call Text-Back

The message, the timing, and what to say.

HighLevel Pipeline Stages

The stages every lead moves through.

HighLevel AI Front Desk

An AI that answers, books, and follows up.

Where to Get HighLevel Help

Match the problem to the right help, free and paid.

Your First 30 Days in HighLevel

A week-by-week plan for new owners.

12 HighLevel Mistakes New Users Make

The common setup mistakes and how to fix each one.

Hire a HighLevel Expert or Learn It Yourself?

Compare cost of time, control, speed and ownership.

Is HighLevel Worth It for a Small Business?

When it pays off, when it doesn't, and how to decide.

How to Set Up HighLevel for Your Business

The 7-stage setup order, what each piece does, and how long it takes.

How Long Does It Take to Set Up HighLevel?

The core setup in one focused day, A2P waiting time, and why DIY drags.

Is HighLevel Hard to Learn?

What's easy, what trips beginners up, and the fastest way to learn it.

HighLevel Onboarding: What to Gather Before Setup

The info, logins and decisions to gather before setup, so it goes fast.

HighLevel for Real Estate Agents

Answer every lead, follow up, and know your pipeline.

HighLevel for Medical Practices

Front-desk follow-up that keeps clinical details out of texts.

HighLevel for Home Services

Answer fast, book the estimate, follow up until the job.

HighLevel Training in Miami

One-day, in-person build day for Miami-area owners and their teams.

HighLevel Training Near Fort Lauderdale

A hands-on day in Aventura for Broward owners.

HighLevel Training in Aventura

Build days at the Hilton Miami Aventura, 15 seats per date.

HighLevel Training for Boca Raton

Palm Beach County owners: build day, 1:1 or on-site training.

HighLevel Training in South Florida

Dates & options for hands-on HighLevel help across South Florida.

In-Person vs. Online HighLevel Training

Which format fits how you actually learn and build.

HighLevel for Salons, Spas, Studios & Gyms

The pillar guide for beauty, wellness and fitness owners.

HighLevel for Hair Salons

Fill chairs, rebook color clients, win back lapsed ones.

HighLevel for Barbershops

Reminders, reviews and win-backs that keep regulars coming back.

HighLevel for Nail Salons

Fill reminders, reviews and follow-up in more than one language.

HighLevel for Lash, Brow & Beauty Studios

Fills, deposits, no-show follow-up and aftercare that earns reviews.

HighLevel for Skincare Studios

Turn a first facial into a treatment plan and a membership.

HighLevel for Hair Removal Studios

Keep laser series on schedule and wax regulars coming back.

HighLevel for Tattoo & Piercing Studios

One inbox for every DM, a pipeline for custom pieces, aftercare.

HighLevel for Med Spas

More consults that book, more clients who come back on schedule.

HighLevel for IV Therapy

Fast replies, memberships and repeat visits for IV therapy.

HighLevel for Wellness Centers

Programs, memberships and leads for wellness centers.

HighLevel for Massage Studios

Fill the schedule, sell memberships and rebook clients.

HighLevel for Day Spas

More bookings, packages and reviews for day spas.

HighLevel for Gyms

More trials, more members, less churn.

HighLevel for Yoga Studios

Intro offers to memberships for yoga studios.

HighLevel for Pilates Studios

Fill reformer classes and turn intros into packs.

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About the author

[2–3 SENTENCES: years teaching HighLevel, now running it for my own real estate team and a medical clinic.]

More about John Bermudez
15 seats per session

Want this built in your own account, with your team, over three days?

Built Live is a hands-on, three-day HighLevel Business Mastery event in Miami, FL — December 11–13, 2026. 15 seats per session.