HighLevel (GoHighLevel) for skincare studios and estheticians
Independent guide. Not affiliated with or endorsed by HighLevel. Features and prices change; check HighLevel's own help center for the latest.
Skincare studios grow by turning a first facial into a treatment plan. HighLevel helps you follow up after consults, remind clients when their next facial is due, sell memberships and packages, prompt product reorders, and collect reviews. Booking and retail checkout stay in your current software.
Table of contents
First facial → treatment plan
A pipeline from inquiry to consult to first treatment to plan or membership is what turns a one-time facial into recurring revenue. The first visit is education; the follow-up is where you propose the plan. Without that follow-up, most first-time clients don't come back.
Education wins search
Answer pages on skin concerns — written or reviewed by a licensed esthetician — feed both Google search and AI answers, so you show up when someone types a question about a concern you treat. Education pages bring in clients who've already decided they want help. See /learn/aeo-for-local-business for how to build them.
Already have booking software?
Keep it. Your booking software runs the appointment and checkout. HighLevel runs everything around it: getting found, answering, following up, rebooking, win-backs and reviews. Check how your booking tool connects (directly, through a tool like Zapier, or by webhook) before you build.
Memberships and packages
Renewal reminders and 'you have sessions left' messages keep members using what they paid for — and a member who uses their sessions renews. Let clients know when they have a session left this month so it doesn't go to waste and the membership feels worth it.
Product reorders
A reminder when a product is likely running low — based on how long a bottle usually lasts — turns a one-time retail sale into a reorder. The example timing is a starting point; set it per product once you know how long it lasts for your clients.
Revenue Leak Finder
See where the leaks are, then build the fix. Example estimate based on your inputs.
Empty-slot value per month
$8,314
Providers × open slots × 4.33 weeks × average ticket
Rebooking gap
60% leave without a next visit
The share of clients who leave without rebooking
Slow-reply risk
about 30 inquiries a month wait more than 5 minutes
Inquiries × (100% − answered-fast %)
Example estimate based on your inputs.
Fix these first
- 1.Post-first-visit plan follow-up
- 2.Next-facial reminder
- 3.Membership renewal reminder
Common questions
Sell a plan or membership after the first visit and remind clients when the next facial is due.
John Bermudez
HighLevel trainer and consultant · Built Live · South Florida
who has taught HighLevel to 50,000+ business owners in 5+ countries over 2.5+ years
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