HighLevel (GoHighLevel) for lash, brow and beauty studios
Independent guide. Not affiliated with or endorsed by HighLevel. Features and prices change; check HighLevel's own help center for the latest.
Lash, brow and beauty studios grow on fills and referrals. HighLevel helps you remind clients before a fill is due, follow up after a no-show, send aftercare, ask for reviews, and turn new clients into regulars. Your booking app keeps deposits and appointments; HighLevel runs the follow-up.
Table of contents
Fills keep the lights on
Fill reminders by service — lash fills, brow lamination, tinting — each on its own cycle. A fill reminder that lands before the fill is due keeps the client on schedule and keeps the chair full. The example timing below is a starting point; set your own per service.
Deposits and no-shows
Deposits live in your booking app; HighLevel sends the friendly follow-up and the reschedule link. When a client no-shows, an automatic message the same day — not a week later — is what gets them back on the books. Keep it warm, not punitive.
Already have booking software?
Keep it. Your booking software runs the appointment and checkout. HighLevel runs everything around it: getting found, answering, following up, rebooking, win-backs and reviews. Check how your booking tool connects (directly, through a tool like Zapier, or by webhook) before you build.
Aftercare that earns reviews
Send aftercare the same day, then a review ask a few days later once the client has seen the result. The aftercare message shows you care about the result; the review ask lands when the client is happiest. Together they turn one visit into a review and a rebook.
Solo artist or suite?
A solo artist doesn't need a complex setup. One pipeline, three automations — missed-call text-back, fill reminder, review request — covers most of the value. Add more only when the first three are running and you have the time to manage them.
Revenue Leak Finder
See where the leaks are, then build the fix. Example estimate based on your inputs.
Empty-slot value per month
$8,314
Providers × open slots × 4.33 weeks × average ticket
Rebooking gap
60% leave without a next visit
The share of clients who leave without rebooking
Slow-reply risk
about 30 inquiries a month wait more than 5 minutes
Inquiries × (100% − answered-fast %)
Example estimate based on your inputs.
Fix these first
- 1.Fill reminder
- 2.No-show reschedule message
- 3.Aftercare + review sequence
Common questions
Take deposits in your booking app and send reminders and an easy reschedule link.
John Bermudez
HighLevel trainer and consultant · Built Live · South Florida
who has taught HighLevel to 50,000+ business owners in 5+ countries over 2.5+ years
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