HighLevel (GoHighLevel) pipeline stages: simple templates by industry
Independent guide. Not affiliated with or endorsed by HighLevel. Features and prices change; check HighLevel's own help center for the latest.
A pipeline is the list of stages a lead moves through, from first contact to customer. Keep it short, usually five to seven stages, and give every stage one clear next action. Each lead should sit in exactly one stage, so anyone on your team can see what happens next.
Table of contents
What a good stage looks like
- Named after what happened, not what you hope will happen ("Appointment set," not "Interested")
- One owner — a person responsible for leads in that stage
- One clear next action, so nobody has to guess
How many stages
Five to seven is the sweet spot. More than that and people stop updating them, so the pipeline stops reflecting reality. If you feel you need ten, you probably have two pipelines hiding in one.
Automations that fit each stage
- New lead → instant reply (text or AI) within 5 minutes
- No-show → automatic reschedule text the same day
- Won / closed → review request, then move to past-client nurture
Exact steps: see HighLevel's help center for current menu locations and screenshots.
Pipeline Template Picker
Pick your industry to see a starter pipeline. Copy the stages, or use Custom to edit them.
New lead
Reply within 5 minutes; ask what they're looking for.
Contacted
Book the appointment within 48 hours.
Appointment set
Send confirmation + reminders.
Showing homes
Track showings; note feedback.
Under contract
Manage deadlines and contingencies.
Closed
Send thank-you + review request.
Past client
Quarterly nurture; ask for referrals.
Example templates. Adjust the stages and actions to fit how your business actually sells.
Common questions
Start with one per type of sale (e.g. buyers and sellers). Add more only when the steps are truly different.
John Bermudez
HighLevel trainer and consultant · Built Live · South Florida
who has taught HighLevel to 50,000+ business owners in 5+ countries over 2.5+ years
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