Missed-call text-back in HighLevel (GoHighLevel): setup and what to say
Independent guide. Not affiliated with or endorsed by HighLevel. Features and prices change; check HighLevel's own help center for the latest.
Missed-call text-back sends an automatic text to anyone whose call you didn't answer, usually within seconds. In HighLevel you can turn on the built-in option or build it as a workflow for more control. Keep the text short, from a real name, with one question or a booking link.
Table of contents
Before you turn it on
- Your phone number is connected in HighLevel
- Texting registration (A2P 10DLC) is approved — messages won't deliver without it
- Someone is assigned to reply when the lead texts back
See the A2P 10DLC registration guide if you haven't registered yet.
Built-in option vs. workflow
The built-in option is the fastest — one toggle and a default message. A workflow gives you more control: different messages for business hours vs. after hours, tags, a task for the team, and a follow-up if no reply.
Exact steps: see HighLevel's help center for current menu locations and screenshots.
What makes a good text-back
- From a person's name, not a business name
- Says you saw the call
- One question or a booking link
- Under 160 characters if possible
- No emojis if you want the lowest cost (emojis change the message encoding)
After-hours version
Set expectations ("we're closed right now"), then offer a booking link or a callback time. The generator above includes an after-hours variant — use it as your starting point.
Measure it
Track two numbers weekly: replies to your text-backs, and booked appointments that came from them. If replies are low, test a different opening question. If bookings are low, add a booking link.
See current HighLevel pricing at gohighlevel.com/pricing. We earn a commission if you sign up for HighLevel through our link, at no extra cost to you. This also comes with a private group and additional resources. Don't have an account yet? Start a free trial right now and get in and started.Text-Back Message Generator
Fill in your details. We'll write 3 variants with a live SMS segment counter.
Enter your name or business above to generate your messages.
Example estimate based on your inputs. Every first message ends with "Reply STOP to opt out." Keep medical messages general — don't mention conditions or treatment by text.
Common questions
Yes, there's a built-in option, and you can also build it as a workflow for more control.
John Bermudez
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who has taught HighLevel to 50,000+ business owners in 5+ countries over 2.5+ years
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