A2P 10DLC registration in HighLevel: what you need before you apply
Independent guide. Not affiliated with or endorsed by HighLevel. Features and prices change; check HighLevel's own help center for the latest.
In the US, businesses texting from a local 10-digit number must register a brand and a campaign (A2P 10DLC) before messages are delivered reliably. Before you apply, have your exact legal business details, a live website with a privacy policy and texting terms, a form with clear opt-in consent, and sample messages that match your use.
Table of contents
What A2P 10DLC is, in plain words
Carriers want to know who's texting and why. Unregistered business texts can be blocked or filtered before they reach your contacts. A2P 10DLC is the registration system US carriers use to verify that a business — not a spammer — is sending texts from a local 10-digit number.
Brand vs. campaign
Your brand is your business identity — the legal name, address, and use case. A campaign is what you'll text and how people opt in. You register the brand once, then add campaigns under it.
What to have ready
- Legal business name exactly as on tax records
- EIN, or the sole-proprietor path if you don't have one
- Business address
- Website that matches the business
- Privacy policy that says you don't share mobile numbers for marketing
- SMS terms (frequency, rates may apply, reply STOP to opt out, HELP for help)
- Opt-in language on your forms
- 2–3 sample messages with your business name and opt-out wording
Common reasons campaigns get rejected
- Business details don't match public records
- Website down or unrelated to the business
- No privacy policy or SMS terms
- Opt-in not shown on the form
- Sample messages don't match the stated use
- Missing "Reply STOP" wording
These are common reasons, not an official list. Carriers update their rules regularly.
Fees and timing
Fees and review times change. See HighLevel's current help article: A2P 10DLC brand and campaign registration.
This page is general information, not legal advice.
See current HighLevel pricing at gohighlevel.com/pricing. We earn a commission if you sign up for HighLevel through our link, at no extra cost to you. This also comes with a private group and additional resources. Don't have an account yet? Start a free trial right now and get in and started.A2P Readiness Check
Answer all 10 questions. We'll show what to fix before you apply.
1. Do you know your legal business name exactly as it appears on tax records?
2. Do you have an EIN?
3. Is your website live on your own domain?
4. Does it show the same business name and contact details?
5. Does it have a privacy policy page?
6. Does the privacy policy say mobile numbers aren't shared or sold for marketing?
7. Do you have SMS terms (how often, rates may apply, reply STOP to opt out, HELP for help)?
8. Does every form that collects a phone number have an unchecked consent checkbox with that language?
9. Do you have 2–3 sample messages that include your business name and opt-out wording?
10. Will you only text people who opted in or contacted you first?
Sample opt-in language
By checking this box, I agree to receive text messages from [BUSINESS NAME] about [PURPOSE] at the number provided. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms.
Sample message
Hi {first name}, this is [NAME] at [BUSINESS NAME]. Thanks for reaching out about [SERVICE]. What's the best time for a quick call? Reply STOP to opt out.
Example estimate based on your inputs. This page is general information, not legal advice.
Common questions
To text US contacts from a local 10-digit number, yes. Check HighLevel's article for the current rules and other number types.
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