What is one missed call costing your business?
Independent guide. Not affiliated with or endorsed by HighLevel. Features and prices change; check HighLevel's own help center for the latest.
Multiply the calls you miss each week by the share that would have become customers and your average customer value. Many callers who reach voicemail call the next business instead. A missed-call text-back that replies within seconds is the fastest, cheapest fix.
Table of contents
How to count your missed calls
- Phone carrier logs
- Your phone system's reports
- Call tracking (the most accurate — ties calls to sources)
The math
The formula:
(missed calls / week) × (share that became customers) × (average customer value) × 52
Example: 5 missed calls a week, half would have booked, your average job is $400 → $52,000 a year walking out the door.
The 3 fixes, cheapest first
- 1Missed-call text-back. An automatic text in seconds keeps the conversation going. See how to set it up.
- 2AI answering for after hours and overflow. Answers when you can't, and books straight to your calendar.
- 3A callback rule in your pipeline. Every missed call becomes a task with a next step.
Missed-call cost calculator
Slide the numbers to fit your business.
A text-back could recover (example)
$10,400 / year
Example only. Plug in your own numbers. A missed-call text-back keeps every caller in the conversation.
See how to set up missed-call text-back →Common questions
An automatic text sent to anyone whose call you didn't answer, usually within seconds, so the conversation continues by text.
John Bermudez
HighLevel trainer and consultant · Built Live · South Florida
who has taught HighLevel to 50,000+ business owners in 5+ countries over 2.5+ years
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