How to track where your leads come from (with a free UTM builder)
Independent guide. Not affiliated with or endorsed by HighLevel. Features and prices change; check HighLevel's own help center for the latest.
Tag every link you share with UTM parameters, connect Google Analytics and Google Search Console, use tracking numbers or source fields for calls, and save each lead's source in your CRM. Then review leads and customers by source every week, and put more budget where customers come from.
Table of contents
The 4 pieces
- 1UTM links — tags on every link you share so analytics knows the source.
- 2Google Analytics — what visitors do on your site.
- 3Google Search Console — how you appear in Google search.
- 4Source saved in the CRM — including calls, so every lead carries its origin.
UTM basics
| Parameter | Means | Example |
|---|---|---|
| utm_source | Where | |
| utm_medium | What type | paid |
| utm_campaign | Which promotion | spring-roof-special |
| utm_content | Which ad or link | ad-1 |
Use lowercase and the same names every time so reports group cleanly.
Calls count too
UTMs only track clicks. For calls, use a tracking number (a forwarded number that records the source) or simply ask "how did you hear about us?" and save the answer in your CRM. Either way, the lead's source travels with it.
Your weekly 15-minute numbers review
- Leads by source
- Booked by source
- Customers by source
- Cost per customer by source
Once a week, look at these four numbers. The source that brings the most customers for the least cost is where you point more budget.
Point budget at a market
Once you can track sources, growth becomes a repeatable play: pick one market, launch a landing page, track every visit and call, compare, and double down on what works. We build this with you in one day.
UTM Link Builder
Tag every link you share. Copy it, save it, or download all as CSV.
Enter a valid website URL above to build your tagged link.
Example estimate based on your inputs.
Common questions
Tags added to the end of a link that tell your analytics where a visitor came from.
John Bermudez
HighLevel trainer and consultant · Built Live · South Florida
who has taught HighLevel to 50,000+ business owners in 5+ countries over 2.5+ years
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