Looking for a Keap alternative? Here's when HighLevel is the better fit
With John Bermudez · Updated November 2026
Quick answer
Keap (now part of Thryv) is a long-running small-business CRM with email automation, pipelines, booking and invoicing. People look for a Keap alternative when they want more in one place: 2-way texting and calling, funnels and websites, review requests, missed-call text back, unlimited users and contacts. HighLevel covers all of that in one account with a 14-day free trial, and HighLevel has a step-by-step Keap migration guide.
Affiliate disclosure: We earn a commission if you sign up for HighLevel through our referral link, at no additional cost to you. We remain an independent training provider, not a HighLevel employee, agent or official representative.
Keap vs HighLevel at a glance
| Feature | HighLevel | Keap |
|---|---|---|
| Core focus | All-in-one CRM + marketing system | Small-business CRM + email automation |
| CRM and pipelines | ✓ | ✓ |
| Email automation | ✓ Workflow builder | ✓ Its core strength |
| 2-way texting + calling + shared inbox | ✓ Built in | Available; check plan and country |
| Funnels and websites | ✓ Full builder | Landing pages |
| Booking calendars + reminders | ✓ | ✓ |
| Missed-call text back | ✓ | — |
| Review requests and reputation | ✓ | Not a core feature |
| Courses and communities | ✓ | — |
| Users and contacts | Unlimited on every plan | Varies by plan |
| Agency sub-accounts / white-label | ✓ | — |
| Pricing | From $297/mo, month-to-month | See keap.com/pricing |
Why people switch from Keap
- They're paying for separate tools for the website, texting and reviews on top of their CRM.
- They want their whole team to log in without paying per seat.
- They want leads followed up by text, not just email.
- They want funnels and the CRM in the same place.
Start your HighLevel trial
Free for 14 days. Month-to-month after that. Your contacts, your pages, your logins.
Try HighLevel free for 14 daysAffiliate disclosure: We earn a commission if you sign up for HighLevel through our referral link, at no additional cost to you. We remain an independent training provider, not a HighLevel employee, agent or official representative.
When you should stay on Keap
- Email automation is your main job and your sequences work well.
- Your team knows Keap and the switch would cost more time than it saves.
- You rely on a Keap-specific integration you can't replace.
Honest take: if Keap is working and you don't need texting, funnels or reviews, switching isn't urgent.
How to move from Keap to HighLevel
- Start your 14-day HighLevel trial.
- Export your Keap contacts (with tags and custom fields) to CSV and import them, mapping fields as you go.
- Rebuild your most important automations first: new-lead follow-up, appointment reminders, then nurture sequences.
- Recreate your pipeline stages and booking calendars.
- Connect your phone number and email domain, then test everything with a test contact.
- Run both systems for a week or two before you cancel Keap.
HighLevel's official walkthrough: Keap to HighLevel migration guide.
Common questions
What is the best alternative to Keap?
Is HighLevel better than Keap?
Can I import my Keap contacts into HighLevel?
Will my Keap automations transfer automatically?
Is Keap owned by Thryv?
Does HighLevel have a free trial?
Keep reading
Start your HighLevel trial
Free for 14 days. Month-to-month after that. Your contacts, your pages, your logins.
Try HighLevel free for 14 daysAffiliate disclosure: We earn a commission if you sign up for HighLevel through our referral link, at no additional cost to you. We remain an independent training provider, not a HighLevel employee, agent or official representative.
John Bermudez
HighLevel trainer and consultant · Built Live · South Florida
who has taught HighLevel to 50,000+ business owners in 5+ countries over 2.5+ years